/ UX Designer
TasteBuds
March '23 - August '23
TasteBuds, a recipe app designed to tackle the challenges faced by individuals lacking culinary skills and inspiration.
__________
Role: User Research & User Interface Design
01/10
PROBLEM
In a world where countless ingredients have made a home in our kitchens, slowly decomposing. The lack of culinary skills and inspiration has us staring into our refrigerators, wondering, "What can I make with this stuff?"
02/10
SOLUTIONS
01.
INGREDIENT GENERATED RECIPES
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Provides recipes according to what users have.
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Extremely personalized recipes.
02.
INPUT BASED RECOMMENDATIONS
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More accurate recommendations.
03/10
WHITE PAPER RESEARCH
"About 28% of Americans can not or don't know how to cook"
Source | Tufts University
04/10
USER INTERVIEWS
Questions asked:
5 Participants
1. What makes cooking difficult?
2. Why don't you cook?
3. What could make cooking more enjoyable?
4. Factors involved when choosing what to eat.
"I resort to takeout because I don't know how to make specific things"
- Interviewee
05/10
KEY INSIGHTS (S0 FAR)
Cooking is stressful
The lack of culinary skills increases stress.
Cuisine is important
People want their cravings stasified.
Cooking is enjoyable with others.
With others involved, cooking feels more like an fun activity.
Rise of takeout culture
Pandemic caused a drastic increase in take out.
06/10
USER STORY MAPPING
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MVP (Minimum Viable Product)
* Focused on these two main users stories*
User stories for future iterations and changes
07/10
WIREFRAMES
08/10
USABILITY TESTING
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Analysis 1: Confusion about favoriting.
- Pop-up message added.
Analysis 3: Difficulty locating search icon.
- Border was added.
Analysis 2: Sign up preferences page felt unwelcoming.
- New design introduced.
10/10
REFLECTION
Next Steps
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Further exploration to include a sense of community.
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Further exploration of solutions regarding the relationship between food and people.
Takeaways
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Be intentional with every element created.
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Copywrite is as important as UX design elements.